Llean Implementation Using VSM and Simulation Assignment

Llean Implementation Using VSM and Simulation - Assignment Example Thus, this report will be an attempt towards depicting the use of the Lean manufacturing technique for optimizing the supply chain of ACW. Technology drives industry. This is true for industrial sectors especially those belonging to the developed economies of the world. Until the last decade, industries in the United States and Europe (which were some of the most heavily industrialized countries of the world) were so heavily dependent on technological Research & development so much so that a major chunk of companies' budget used to be allocated exclusively for R&D purposes. But, the most glaring phenomenon was that there were no research initiatives in the direction of management let alone waste management. Here waste must not be confused with physical waste, as the following sections will go on to depict. It was not until two decades ago that manufacturing industries realized their folly. They had learnt an important lesson from their fellow counterparts in Japan who had successfully implemented & popularized the use of "Just in Time" policies. The "Just in Time" policy was a conglomeration or in other words, a fusion of the concepts of mass production and scientific management methodologies. ... With the passage of time, the concept of lean manufacturing has gained immense popularity with its varied application in fields ranging from mass production to the services industry. Thus, lean methodologies have been successfully implemented in many disciplines.If one were to look down at history towards various sectors of the industry, it can be understood as to how lean principle have come into being. The roots of lean come from the word-CUTTHROAT COMPETITION. Since the 1970s, regardless of the nature or the services provided by the industry, the emphasis is laid more on how fast can the final product be delivered with optimum quality. If one were to look at Dell's strategy, it would be imperative that dell manufactures custom desktops in less than a week so as to remain a step ahead of its competitors. FedEx has been known to deliver packages within a day and this is the reason for the company's huge customer base and its dominance in the courier industry. Thus, their main strate gy is to think on the basis of adding value to the supply chain, which in managerial jargon, would be known as Lean thinking. Under the lean strategy, the industry strives to identify critical elements connected to the industry that add value to the product along with minimizing the production time.The same is the case with the company that is under focus as far as this report is concerned. The company here is called ACW that is based in Tonypandy. The main objective of this report would be to analyze the current state of workflow using some popular methods under the lean manufacturing techniques and thereupon propose further strategies and changes in order to optimize the work processes further. But before that, a major

Why, despite Seemingly Copious Sources, Is Our Knowledge of Celtic Essay

Why, despite Seemingly Copious Sources, Is Our Knowledge of Celtic Mythology So Fragmentary - Essay Example The Romans considered their Celtic neighbours to be barbarians, but their observations provide much of our body evidence in the study of   mythology, in particular Julius Caesar, Lucan and Posidonius (Brezina, 2008, p.11). The two cultures co-existed but often clashed, as they were built on entirely different beliefs, traditions and values (Aldhouse-Green, 1998, p. 8). Furthermore, their relationship was also marked by conflict; the Romans successfully conquered Celtic Britain in the first-century, only to have their capital sacked by the Celts two centuries later (Brezina, 2008, p. 7). Consequently, historians such as Aldhouse-Green, have warned of the problems of using Roman sources as evidence. She argues that that there is a real danger of "bias distortion, misunderstanding and admission" which will affect the authenticity and usefulness of their opinions and observations. Classical writers may well have sensationalised   or deliberately selected aspects of Celtic behaviour a nd ideas to create the image of an "uncivilised" race, and thus add to their own sense of superiority (1998. p. 8). The Romans may well have â€Å"singled out† or exaggerated particular Celtic ideas and beliefs which seemed alien to them. Brezina has commented that they offer â€Å"confused† and â€Å"fragmentary† accounts of the gods especially as they seemed very strange to the Romans ( 2008, p. 11). Their accounts also present difficulties for the historian because they employed Roman terminology when describing Celtic religion. This further compounds the difficulties of interpretation (Maier, 1997, p. 24). The second type of source to be discussed come from the Middle Ages and were compiled throughout Britain. Once again, the historian is immediately confronted with a problem which potentially affects their reliability and authenticity; the influence of Christianity (Aldhouse-Green, 1998, p. 9). Maier argues that this influence means that such accounts are n ot a true reflection of â€Å"pre-Christian mythology† and should actually be viewed as a â€Å"creative interpretation†. To be able to use them correctly also requires an excellent knowledge of Medieval Welsh and Irish sources, and a constant reviewing when new material is discovered.

See assessment criteria below Essay Example | Topics and Well Written Essays - 2000 words

See assessment criteria below - Essay Example For many years the theology of forgiveness was just that a theological concept, as this research will try and show. However, as the purpose of this research has stated, forgiveness is needed to heal mentally and physically because it is intertwined within many other theories in health care, be it mental health or traditional health care. In conclusion, the research defines that compassion, forgiveness, kindness, and understanding are all societal emotions that fit well into the treatment of mental health care and of which promote a better well defined individual through the treatment process. Before the 1980’s the theology of forgiveness was not very central to the aspect of mental health care but in the past decade many mental health care providers have realized this societal emotion plays a dramatic role in many of the models of mental health. The idea of Spirituality, Physical Well-Being, and Philosophical thought all apparently have a part in the treatment program in mental health care, and the concept of forgiveness is the primary idea in this care paradigm (Scobie & Scobie 1998, p.374). The reason for this is quite logical, because it has been implemented to define sociological behavior as a state of mind affected by various emotions, and one’s actions sometimes require the response of forgiveness in order for a patient or an individual out in society to be able to move past their adversities. If they can not do this then they tend to focus on the adverse elements surrounding them. Their personality, behavior, and physical well being gradually become more attuned to a negative pattern, which then leads to a situation where it becomes harder to provide essential mental health care to help them recover from their disorder. In recent years there has been an abundance of psychotherapeutic information written in regards to this basic theory. One must let go of

Corruption in the Teamsters Union Essay Example | Topics and Well Written Essays - 3250 words

Corruption in the Teamsters Union - Essay Example (Myint, 2000), notes that the lack of Accountability, mingled with Economic Rent, here defined as a unique feature in a person which causes them to be at an ad vantage with the competitors, and Discretionary Powers, defined as the allowance for leaders to twist rules in their own way brings about corruption. Taking this in mind, most trade union members join the unions just their work rights insured. They hence don't give a keen thought to a leader's character as long as he or she is representing their rights well. Therefore, Trade Unions provide an even field for greedy men and women to propagate their activities without confrontation. Mismanagement and embezzlement of collective funds has led to the collapse of famous trade unions in several countries. This increasingly destructive vice has spurred an unprecedented input in research on the Causes, effects and cures of Corruption in Trade Unions. Surprisingly, the issues of corruption continue in increasing numbers. Nevertheless, we have a better knowledge and deeper understanding of the causes and effects of Corruption, not just in Trade Unions, but also in other agencies. For the sake of this paper, I will examine Corruption in the International Brotherhood of Teamsters (IBP), otherwise called the Teamsters Union. The findings and recommendations will represent the possibilities in other Trade Unions. Background Information The IBP is the largest private sector labor union in the United States and Canada. It comprises of over 2 million blue-collar workers in the public service and private sectors. Unlike most Unions, the IBP divides into many strong smaller unions, with their own leadership structures and policies. The International Body acts only as a coordinating agent. IBP history dates back to the early 1900s, being a merger of two former Trade Unions. The Teamsters' National Union is the Foundation stone for the Union. It was established by truck drivers and deliverymen from Chicago who had defied the A merican Federation of Labor (AFL) attempts of creating a teamsters trade union. The Union later merged with Team Drivers' International Union (The Union formed by AFL), to form the International Brotherhood of Teamsters (IBT). The new group now registered as an affiliated group to the AFL. At its inception, the Teamster Union aimed at ensuring fare working conditions for the members. Its leadership structure has smaller subsidiary groups called Locals. The Locals elect their own leaders who then elect the national leaders. The initial membership consisted of deliverymen using horse drawn vehicles, until in the 1930s after Truck Drivers surpassed them. From the onset of the Union, its mandate has been representing the rights of truck drivers, service deliverymen and other similar job groups. The Union has a great bargaining power, fueled by its large membership as well as its capacity to hamper the transportation of important goods. It has always been important to the AFL, for a stri ke by its members would hamper the movement of products throughout the nation. Inasmuch as, the numbers were important in ensuring a good bargaining power, the same was also a brooding ground for corrupt leaders. Most of its leaders are notorious in soliciting for bribes from

Non traditional threat to US Essay Example for Free

Non traditional threat to US Essay In my opinion the most pertinent Non-traditional threat to the US is the economy. It is the single most important, globalized, and un-accounted for problem in the US. The current problem is so bad that the US economy is days away from a (partial) default. This would be the first default since possibly the 1700s at the founding of the nation. The problem with this is the US green back is the reserve currency of the world (all or most investments are made in US dollars). If the US defaults it will cause a ripple effect that will make the 2008 global financial crisis look small in comparison to the lobal catastrophe that will occur. The reason most investments are in US dollars is because dollars have historically been the most stable currency in the modern age. The US defaulting on its debts has both internal and external effects. The total of US government debt is over $ 16. 9 trillion. (US Debt Clock) Of that debt, $ 4. 8 trillion is owned by governmental agencies. This includes agencies such as the social security (holds over $2. 5 trillion dollars). Of the public debt, foreign investors own $5. 7 trillion. Keep in mind this is Just the actual government debt; effects of a default would be uch bigger. The US reached its debt ceiling in 2012. The US constitution 14th Amendment, Section 4 directly forbids the government from defaulting on its debt. Thus to cope with the debt ceiling being reached the government has been taking extraordinary measures in order to pay their debts (for instance suspending investments on individual pension funds). When these measures are exhausted, the government will not bring on a global economic collapse as they default on all their bonds. They will Just be forced to balance the economy to match their spending with their collected revenue. This is a very different issue (still with its problems) to a full default. What is important is that a full default is likely to not happen. The brinksmanship between the rogue Republicans and the government would only threaten a technical default on the shortest-dated US government bonds, because their shorter lives mean their maturity date is nearer than the rest of the governments safe assets. The problem here, as ever, is not whether the federal government is able to repay the principle from these bonds, but the short-term methods used to make these repayments. The US treasury would still be seen as a safe investment, albeit in more economically uncertain times, and thus bonds would probably rise in price believe it or not, the US government 10-year bond decreased in price after news that the media reported a default was unlikely. Though we are quick to forget, there have been 17 government shutdowns between 1976-1996 and the debt ceiling is raised almost every year a full default never happens. This brinksmanship is historically common, and it is the media and politicians that fuel the political fire by indicating that this is the year where it will default.

The Roles Of Mainstream Media

The Roles Of Mainstream Media The roles of mainstream media have been widely speculated. Some say the mainstream media act as a tool used to relay the government or corporate propaganda (Galt, 2011: http://johngaltfla.com/wordpress/2011/08/25/words-that-merriam-webster-dictionary-left-out-of-the-2011-u-s-edition/) while others say it simply transmits information that is of the interest of the public. However, many skeptical scholars unanimously agreed that the mainstream media is a media organ that censor the dissemination of news by distorting information through the use of bias photos, placement bias and other forms of deception that mislead viewers into drawing incorrect conclusions (conservapedia, 2012). All in all, mainstream media are generally being perceived as an avenue for the government or controlling group to push out their policies and assume that the idea proposed generally reflects the prevailing thoughts of the majority. Diverse opinions on the effects of mainstream media The history of mass media can be traced back thousands years ago. Studies after studies reviewed that the media possess unfathomable effects. Some scholars perceive media as an invasive, malignant and cancerous force, having direct effects on viewers (manipulate them) while some scholars such as Paul Lazarsfeld believed that media had rarely direct influence on individuals. The introduction of Mass Society Theory, Magic Bullet Theory, Middle-range Theory, Critical Theory and many more further reinforces the idea that media plays an integral part in our lives, although some theories have been rejected as time goes by. Far-sighted figure such as Adolf Hitler foresees the potential of media and thus, uses the radio (a mainstream media) to influence peoples belief and ultimately pushes them to act in accordance to his whims and fancies. Although Hitlers action is one with ill-intentioned, it has proven to the world the capability mainstream media. Mainstream media is comparatively more influential than alternative media as it is the most sought after media by the majority and thus, more people are more susceptible to mainstream media. Ownership of mainstream media in Malaysia Once you understand how powerful the media can be, it is not surprising to see media literates fighting over the ownership of media. The notion Those who own the media own the minds of the people extracted from Karl Marxs greatest ideology once again reinforces how capable media is. With this in mind, the Malaysia government adopted the authoritarian theory by being involved directly in the States media ownership. Many media outlets are owned by individuals who have connection to the ruling coalition BN. The ruling party justify their ownership in the mainstream media as an effort aligned with the New Economic Policy that aims to assure the participation of Bumiputera in mainstream industry and to ensure the economic growth of the nation under the leadership of the elite group. The government or ruling party acquires or controls these media companies through various investment arms. The following list out some of the ownership of the mainstream media in Malaysia: In the newspaper industry, the New Straits Times Press (NSTP) that publishes the New Straits Times, Berita Harian and Harian Metro is a subsidiary of the Fleet Holdings, an investment arm of UMNO while The Star newspaper turns out to be one of MCA most invested property (Zaharom Nain, Mustafa K. Anuar, 2008). In the TV sector, TV3, Malaysias first private TV station too is under the control of 4 prominent political figures, known to be closely related to the previous Deputy Prime Minister Anwar Ibrahim (Zaharom Nain, Mustafa K. Anuar, 2008). Meanwhile the Natseven TV Sdn. Bhd. or commonly known as NTV7 is owned by the Chairman of ENCORP Group, Datuk (Dr. Effendi Norwawi) who happened to be Malaysias former Minister of Agriculture. Furthermore, the government also extended their reach in the satellite broadcasting field as Astro and Measat 1 are jointly owned by the Binariang Sdn. Bhd., headed by T. Ananda Krishnan, a manufacturing and horse racing tycoon who is a close friend of the former Prime Minister, Tun Dr. Mahathir Mohamad (The Star, 9/1/1996) Based on the list of ownership mainstream media in Malaysia, it is evident that the Malaysia mainstream media has never gone out of the ruling coalitions sight. For the past 50 years, the media was and is still closely related to the local authority. This clearly shows that the mainstream media in Malaysia is closely related to the system of power and authority. Media is owned through political connection and that they have a say in the content of media by only allowing content that favours the ruling coalition. With ownership of media in hand, media has been regarded as the ultimate tool to reach out to mass audiences. Role of Malaysias mainstream media What is the role of mainstream media and how it operates lies significantly in the hands of the owner of that particular media. The trendsetter ultimately determines the direction of the mainstream media and its content. For instance, what it wants the media to show to the public and what it wants the media to do, i.e. promote government policies. In Malaysia, the mainstream media is a pro-government tool. Due to the polarized system, media operators are bound to abide to the higher management, in other words, the government. If they do not do so, they might face charges under the Sedition Act, Printing and Press Publication Act, Official Secret Act and other related laws that govern the interest of the governing elites. This modus operandi of mainstream media is to advocate the government in sending the nations messages across to the masses. top-down hierarchy has further inhibited the voices of the opposing party. The statement that mainstream media in Malaysia been perceived as an important agent of change for most of the governments policies is undoubtedly true. According to Zaharom Nain and Mustafa K. Anuar (2008) from the very first Malaysias newspaper, The Prince of Wales Gazette to the launching of Malaysias first broadcast satellite, Measat 1, the ownership of mainstream media never leaves from the sight of political figures. As such, the mainstream media has been fully utilized as a means to propagate the nations policies. From the NEP in 1969 to Look East Policy in the up till Vision 2020 and now the latest and most bandied about policy 1 Malaysia. Study reveals that media is the key player in portraying the image of 1Malaysia (Hanita Hassan, Hadina Habil, Noor Aireen Ibrahim). Further, in their research on the roles of media in realizing unity in diversity, they believe that media has a powerful capacity to educate the public on the importance of unity by promoting cross-cultural understanding, tolerance and acceptance of other cultures and religion, the media is thus is the perfect means of communication between the public and the government. 1 Malaysia 1 Malaysia concept was introduced by our sixth Prime Minister, YAB Dato Sri Najib Tun Razak on 16 September 2010. It is an on-going program where it involves all Malaysians to be united so that Malaysia can become a more harmonious, peaceful and efficient country. For this concept to be successful, it is important that all people cooperate as one but not as Sarawakian or Sabahan. 1 Malaysia concept must be applied and practiced all the time to ensure the values of acceptance, mutual understanding and the sense of belongings is engrained in each and every Malaysians mind. According to YAB Dato Sri Najib Tun Abdul Razak, the 1 Malaysia reflects how we see, how we act and how we think as Malaysians. As such, the government takes actions based on the needs of all ethnic groups in our country. No race shall be left out and all decisions made will not oppress one another. The concept of One Malaysia is based on the principle of People First, Performance Now, which mean the government will think from the peoples perspective, put the people as their first priority and only carry out programme that benefits the people. Performance now denotes that the government emphasizes on producing productive results, stresses on the workers efficiency in carrying out designated task as well as how fast and well government servants can complete a certain duty within a given timeframe. Furthermore, the One Malaysia concept also highlights 8 core values, namely perseverance (preserve harmony and peace), acceptance (show tolerance in other races lifestyle, religious practices and food), education (the learning of the national language), integrity (uphold the principle of being ethical and honest), meritocracy (appreciate talented personnel), humility (be humble at all times), loyalty (pledge to serve the country and its people) and the culture of excellence (rich in culture and show commitment beyond ordinary). One way of making the concept known is by the means of media. Media is the best tool to reach out to the public. According to S. Ramasubramaniam, he believed that the media has the potential to influence the desired racial attitudes especially for ethnics with minimal inter-racial direct contact. Ways to encourage the acceptance of 1Malaysia concept From NEP to Look East Policies to Vision 2020, these policies have been so widely published in almost all mainstream media. As mentioned above, mainstream media has been effectively made use of to spread the governments convictions, in this case, the 1Malaysia concept. They use several methods to coerce, pacify and encourage the public in general to accept 1Malaysia. use aggressively Repetition Lets take The Star as an example: The Star published all sorts of news revolving around the 1Malaysia concept in an exaggerating rate. For example, the establishment of 1Malaysia clinics, introduction of 1Malaysia aid schemes and the ceremony of 1Malaysia Family Day celebration. Besides, the pictures of the current Prime Minister Datuk Seri Najib Tun Razak have also been featured all the time, appearing in almost every day newspaper. On the other hand, TV stations such as RTM 1, RTM 2 and TV3 replay video clips and Public Service Announcement (PSA) pertaining to 1Malaysia concept. Even the radio stations shove the 1Malaysia concept down our throat by repeating the 1Malaysia song and messages. Frequent exposure to the 1Malaysia concept is a long term planning effort by the government. The media resorts to this method as they believe that through repetition, the public will be able to familiarize themselves with the concept and eventually take in the concept and further practice it in daily lives. Furthermore, the government uses the mainstream media because they believed in Rogers diffusion of innovation theory whereby people at large will eventually accept 1Malaysia concept after going through the 5 stages in the diffusion process. At first, the public will be aware of the 1Malaysia concept as it has been widely publicized in the mainstream media. However, being aware is simply not enough. The concept is to be believed will be accepted by a very small group of innovators who are usually heavy media users. This trend will later on be followed by opinion leaders (early adopters) who will try to comprehend the concept themselves and if these leaders find the concept beneficial, they will eventually encourage their friends (early majority) to accept the concept. The snowball effect continues through word of mouth and reaches the late majority. After an extensive period of time, even the laggards will join in the bandwagon. Therefore, 1Malaysia concept must be aired as frequently as possible and over a significant amount of time in order of this theory to sink into the minds of the people. Biased reporting Secondly, mainstream media are used to encourage the acceptance of 1Malaysia by portraying good sides of 1Malaysia concept. Parts of propaganda techniques are used in this context for example, the plain folks technique under special appeals. 1Malaysia concept has generally been regarded as an ideology that is created for the people. The notion We stand, we think and we act as Malaysians as envisaged by Datuk Seri Najib Tun Razak is commonly feature in the mainstream media. It carries the meaning that all people are together as one but not as separate individuals as Sarawakian or Sabahan. Besides, news featuring on citizens benefiting from the 1Malaysia aid scheme, 1Malaysia book vouchers, 1Malaysia housing loan and the list goes on and on is ubiquitous. Besides, the mainstream media also uses transfer to associate 1Malaysia concept to a peaceful, harmonious country whereby everyone is entitled to enjoy equality. In addition, mainstream media are also used testimonial technique by quoting prominent figures, usually political figures of the National Frontier who are in support of the 1Malaysia concept. Apart from that, based on priming effects, the media believes that how 1Malaysia concept is being presented in the media will eventually heighten the likelihood that people will develop similar thoughts about those things in the real world. To translate it into the present context, the mainstream medias constant portrayal of the positive side of 1Malaysia concept will indirectly shape how the public in general perceives 1Malaysia. Therefore, as long as the media portray 1Malaysia as something good, beneficial and serve the interest of the public, 1Malaysia concept will be widely acceptable by the citizens of Malaysia. Other than that, the mainstream media also try to coerce the public into accepting the 1Malalaysia concept through advertisements and video clips that uses the appeal to fear. Local TV stations such as TV1, TV2 and TV3 air the Bersih 2.0 turned riot video clip over and over again as if to convince Malaysians that this will not happen if we were to embrace the 1Malaysia concept. As such, it indirectly sends out a message that 1Malaysia acts as a reassurance that riots will not happen as 1Malaysia concept emphasizes extensively on maintaining peacefulness and harmony The mainstream media highlight the 1Malaysia concept during ethnic festivals. It symbolizes us getting together and form a bandwagon. This is what people are doing and so should you. It is another way of the government to urge the public to assimilate the 1Malaysia concept. This scenario display people get together to uphold the 1Malaysia concept. Excessive use of logo, slogan The mainstream media also uses the 1Malaysia logo and slogan in a wide-ranging manner. According to Hanita Hassan, Hadina Habil, Noor Aireen Ibrahim, symbols are strong identification marker as it symbolizes the 1Malaysia concept and symbols or visuals are to be believed that leaves generally a greater impact than words. Flipped through the newspaper for example and you will see plentiful of 1Malaysia logo together with its most bandied about slogan: People first, Performance now (translated from Rakyat didahulukan, Pencapaian diutamakan). By repeatingly use of these logo and slogan, it aims to intrude into our sense of vision, thus, leave behind an impact. Introduction of new sections Other than that, The Star even allocates a special section, dedicated to events or programmes concerning the 1Malaysia concept. Specialized website 1malaysia website catering for this Concept that is of utmost importance to the extent, they allocate a new section to cover on 1Malaysia news Uses Agenda-setting theory as benchmark- 1Malaysia is covered frequently and prominently, the public will regard the issue as important. Therefore, government take advantage / exploit the media to implant the concept into the peoples mind. Discussion Despite all the efforts by the mainstream media, the question whether the mainstream media has successfully generated the desired outcome of the 1Malaysia concept remains arguable. It cannot be denied that the mainstream media has effect on the citizens of Malaysia. It does leave impact behind but only to a certain extent. The effects of mainstream media generally affect the average people. These average people are usually made up of those who are illiterate, living in rural or maybe suburban area whereby they do not have adequate access to the outside world except amenities provided by the government. Since these people are being confined in the comfort zone built by the government, they will only see from the perspective of the government, which is how 1Malaysia concept benefits the people. In order for 1Malaysia concept to be accepted, people must first believe in the concept itself. Government try to persuade people into accepting the concept but is it the wisest choice to use media? In my opinion, I am not convinced as the media ownership are under the control of the government. Hence it does not give me a comprehensive, transparent report on what 1Malaysia concept is all about. All we see are the good sides of the 1Malaysia. All things are bound to have its pros and cons. It makes us question the integrity of the media Whatever is reported tend to be biased, Confrim the statemet above: (methodÆ’Â   bias These owners of mainstream media are all political figures / associates who is closely related The truth monopolize the media industry. politically used-entity. Loses its credibility in reporting nothing but the truth.. 1 for people to trust them wan people to embrace the 1Malaysia and work together as one. Tyrannical make people question the integrity, accountability, reliability and credibility of media. How far can people trust the media which is publicly known to be government-sided? However, mainstream media is not almighty! Audiences are not passive in nature. They have a free choice. Even though Malaysians are deprived of their freedom of speech but we do have the freedom of choose. This freedom is further supported by the selective process whereby audiences can choose to expose to selected media outlet, choose to remember what is meaningful and the choice to alter the meaning to make to consistent with our pre-existing beliefs. Not do what they are told without comprehending Deemed to chg due to personal predisposition and strongly held beliefs. It is not necessary that they must be exposed to the mainstream media. With the advent of technology, the Internet has opened up a wide array of alternative media catering to different needs of the audience. This has allow audience to look for Malaysia Kini exposes the hidden truth behind government policies and several other socio-political blogger for example Marina Mahathir. So does the mainstream media achieved what it wanted frequently has put people off. Tend to switch channel. will be able to look elsewhere for sources of information. selective exposure, retention and perception Macroscopic political economy denotes that media institution has been turned into a selling commodity. Æ’Â   question put people off With Æ’Â   This is exactly what the Malaysian government is doing. Critical theory explains that the dominant group, i.e. government, maintain its status quo by exerting control on the people via Repressive State Approach (RSA) and Ideological State Approach (ISA) and media is a form of ISA Those who know operations of media not easily susceptible to the media as they themselves know the dirty tricks, laws, acts and vicious cycle repeating itself question the integrity, accountability, reliability and credibility of mainstream media. Question that govet intention. 1malayisa= media practices democratic-participant theory that advocates media support for cultural pluralism at a grass root level , to stimulate and empower pluralistic group. developmental theory call for government and the media to work hand-in-hand to ensure that media assist in the planned, beneficial development of a country. In short, mainstream media have effect on So back to the question: is I would say not. Unless the ownership of media is dissolved and is equally shared among the community, separate it as an independent entity, only then can be put our faith into the mainstream media. due to credibility, accountability, reliability. However boundaries between mainstream media is getting vague as time goes by as one new media emerges, media ownership has changed. Doubts are arising as media now portray what is desired by the controlling group instead of the voice of the masses (Under the control of media conglomerate or elites)- due to polarized system and the top-down hierarchy. Look at the ownership of media. Media is a tool for manipulation. Cannot be denied that media does not have effect as the very moment you are exposed to the media. Misuse media distort the original value of media MSM is a polarized system, meaning one-way information to be transmitted/ passed down. This is a situation known as Agenda-setting. Diffusion of information People see Mainstream media (MSM) as an avenue to transmit / bridge between the public and government. Some see MSM as a tool used by those who are in power, i.e. global company owner, the government, private sector. Media are supporting roles in govt policies Acts + Media ownership Æ’Â   limit / put constraints http://www.mediaprima.com.my/aboutus/our_profile2.aspx Media Prima- leading integrated media investment group. (media conglomerate) own 100% in TV3, NTV7, TV8, TV9, NSTP (The New Straits Times Press (Malaysia) Berhad)Æ’Â   NST, The Malay Mail Berita Harian, harian Metro, Fly fm, Hot Fm, One fm Clearly show media are generally/ widely use to propagate govt ideology Discussion part: usage Æ’Â   emergence of new media Audience are not passive. Relaisation whos behind the mediaÆ’Â   increase erosion of the medias credibility Demand for greater transparency, accountability and democracy. Demand for proof / seek reinforcement) Some responded that mainstream media fails to meet the communication needs of certain groups (esp minority) Media is merely a tool To use it wisely or to misuse it (distort it) is up to an individual and the As long as it is under the grasp of the government, freedom of speech can never be truly realised!

Supply Chain Management Objectives in a Factory

Supply Chain Management Objectives in a Factory Automated sandwich making industry provides ready-to-eat, easy-to-consume and pre-packaged sandwiches. These sandwiches are very popular because of many factors like speed of delivery and the quality that comes with every unit of sandwiches. Automated sandwich plants employ a continuous production cycle that works as per a standard demand and supply schedule. The production process is precise and well maintained, while the process itself is a byproduct of well-calibrated marketing strategy. The production schedule is backed by several other departments whose support is very important to keep the production going without any hitch. Like any other production facility, even sandwich making plant operates in a similar way planning production, purchasing raw materials, registering orders, producing sandwiches, packing them and dispatching them are final delivery are some of the basic processes that occur there. This short paper analyses supply chain management objectives help an automated sandwich-making factory to focus on its production and sales management goals and to create strategies to enhance turnover and profits. This becomes very essential as a large super market chain places a large order for high quality sandwiches. The main objectives of the firm after getting this order is to evaluate, analyze, and review the exiting production practices and later design an action plan that result in the production of 12,000 units of sandwiches every week. To produce such an amount of weekly order, the firm will need to combine its plans and strategies along with streamlining the numerous supply chain components. In addition, the firm will also need to step up the supply chain profitability so that the production process retains its marketing and competitive edge. Like any other manufacturing facilities, even sandwich making plants works on the principles of supply chain management. Supply chain management objectives the most basic measures that drive the production process Lee and Billington (1993) define a supply chain: As a network of facilities that performs the functions of procurement of material, transformation of material to intermediate and finished products, and distribution of finished products to customers. In other words, a supply chain is also an intricate system of personnel, production activities, skills, knowledge, information and resources involved in transferring a given product from supplier to a customer. Supply chains also link value chains as described below in subsequent chapters. Supply chain management is an advanced concept that is considered by almost all businesses in the world. A sandwich making business can easily use the basic principles of supply chain to enhance its product delivery mechanisms by linking several business functions. To introduce a profitable supply chain, a business development manager should design and create a plan the leads to reliable and guaranteed supply chains that also provide high quality products. Supply chain management (SCM) demands a far stringent transformation from administering simple individual departments who handle individual functions, to integrate them in a seamless manner. The result of such an action is the creation of many important supply chain functions and processes. Let us consider a simple example: A firm gets a big order for some products. The details of the order will be dispatched from the sales department to the purchasing department. Now, the purchasing department will start placing the required order with the production department. The production department will produce the required products and dispatches them to the marketing department that in turn will sell the goods to wholesalers and retailers. However, the marketing department will need to asses customer demand by communicating with wholesaler and retailer distributers; the main goal of this exercise is to find out the exact demand for the product. It means that a method of process integration is carried out with different supply chain partners. Integrating supply chain business functions will include well planned and teamwork between buyers and suppliers, production and sales department and through sharing information that is common to all the stakeholders. In the present example, we will consider different business functions of the sandwich-making firm like purchase of raw materials, receipt of orders from retailers and wholesalers, activities of marketing department and inventory department and production and marketing department. Such integration needs the flow of information in a calibrated and continuous manner (Lambert and Cooper, 2000). Appropriate technologies and methods could help manufacturers create an optimum supply-chain system. These are possible by using demand, supply philosophies like push, and pull techniques. Defining push and pull philosophies are very important for a sandwich company that wants to sell many sandwiches per week. Customer or demand side push is actually an entrepreneurial response in hope of customer demand. On the contrary, demand or customer pull is a response that actually results from ensuing customer demand. However, it is very difficult to decide if a particular supply chain is in push or pull mode in a general mode. Here, the business may need to decide what constitutes the supply chain and how different stakeholders act in the supply chain. In the present example, there is already a readymade demand for 12,000 sandwiches per week and this is classic example of customer pull. In most of the supply chain scenarios, demand-push may meet demand-pull and this is the situation when the inventory starts accumulating. This is a typical push-pull interface or a supply chain decoupling point. For the sandwich making business mentioned in this example, the benefits of acting to a pull model is very compelling as the calculated levels of production is independent of forecasts for a future order. The general axiom that works very well here is very simple just produce what you pull from the customer exactly at the rate of their needs. A business that operates in a pull philosophy can perform better to accept changes that usually occur in tastes and preferences of customers. However, the sandwich business that operates in this mode may not use this model unless there is clear demand from the customer side. Many dial-up pizza shops prepare their products based on specific demand-pull to supply a particular number of pizzas. This example is non-analogous to the present sandwich making company. In a typical pizza supply unit, the delivery is held until there is a specific order for pizzas. To be able to respond to a situation, the unit will include bases and ingredients as built-in inventory well in advance. The final delivery will occur only when there is a specific order. It means that there is an evidence of both push- pull philosophies in that example. In the present example, there is already an element of customer-pull and it ensures a confirmed order for sandwiches. Demand-pull philosophy has the ability to reduce waste and inventory and it is more in the direction of satisfying needs of end customers. In the end, a sandwich business that operates on this principle should create a package of practices that include the best supply management principles. SCM Cycle View Model All manufacturing activities are divided into many sub-activities that eventually help the sandwich company to conduct the business operations in an optimal manner. Like any other business, even sandwich making business operates in a standard manner that actually mimics a standard production assembly format. In essence, a given production assembly consists of four important components Customer order cycle, Replenishment cycle, Manufacturing cycle and Procurement cycle. Customer order cycle: This is the mutually agreed cycle time of a given purchase order. It is also a gap between the purchase order creation date and agreed delivery date. In other words, one should expect the time and it may not be the actual date for delivery. The metrics used provides a guide to deliver the order. Replenishment cycle: This is the average time needed to fill a current purchase order. The time starts when a particular order is sent or receive dot entered. This process ends at the time of shipment or soon after the delivery to the customer. Business developers should consider both the actual delivery time and promised delivery time. Manufacturing cycle time: It is possible to quantify this time from the planned order until the report timing of final production process. One can compare the actual production quantity with the intended quantity. Purchase order cycle time: This metric measures the creation of PO to the delivery at a location like distribution center. Here, one may not have the requested delivery date beyond the agreed lead-time. Here is a standard Cycle view model for sandwich business: Note: One can think of supply chain as a chain of communications that occur between two consecutive stages of production. These cycles always share similar types of communications because the entire process will have a buyer and a supplier. As one go away from the customer, the scale of the transaction will diversify and become larger. Fig 1: Cycle View Sandwich Production Process (Supply Chain Management: cycle view figure adaptation after Supply Chain Management Strategy, Planning Operation; Third Edition; Smil Chopra, Peter Meindl) As mentioned before, a customer cycle involves an external demand. The balance side of the supply chain should react to the existing customer demand and later satisfy it without fail. However, the only hitch is that basic process of creating sandwiches from different raw materials (like vegetables, spices and meat) stage to the ready to eat one will always involve spending some time, money and energy. If the production process is not quick enough to cater to the demand of the consumer, the existing demand may vanish altogether. It means that the producer should make proper assessments of all future demands during the production process. In essence, speculations that the producer makes should be more so that they will take fewer numbers of decisions when there is an unforeseen or uncertain condition. All the reactive processes are the pull processes while the speculative processes are push types. Level 1 SCOR Model According to SCC (2000), Supply-Chain Operations Reference is a top-level business processes related to all phases of satisfying customer demand (SCC 2000). Four important business processes organize this model at its highest level. These processes are Plan, Source, Make and Deliver. For the present paper, we will discuss about the Level 1 aspect and this deals with the MAKE process. Fig 2: SCOR Level 1 Performance Metrics, Diagram (After SCC, 2000) In this process, a business entity uses actions that transform raw products or raw materials into a finished product to meet planned or actual demand or confirmed demand. In the illustration given above, PLAN is a process that accumulates demand and supply to set in motion a plan of action that meets sourcing, production, delivery, inventory and other similar needs. With this Level 1 model, a sandwich business creates a wholesome plan of sandwich manufacturing and delivering from consumer to retailer to production and marketing sectors. In addition, it also streamlines the plan with sales and marketing. At Level 1, the sandwich business considers a number of processes that convert raw materials into finished products to meet the demand placed by the consumer. Here, the sandwich business considers both push and pull philosophies to consider the business processes. A typical supply chain is truly dynamic and interactive. A sandwich business will run through many states procuring raw materials like meat, vegetables, spices, packaging materials and other items from a inventory supplier, actual manufacturing process, the process of distributing the products, dispatching them to retailers and eventually to customer and marketing and promotion departments that actually sell the sandwiches. A competitive business will streamline all these processes into one single entity that eventually enhances productivity and profitability. A supply chain also flows in two directions and it has an attached cost and capacity domain attached to it. An empowered and skilled business management team that can create a viable plan along with strong management and supply chain design fundamentals will succeed in the end.